STAPLES Premium

Helping season passholders for LA’s hottest indoor arena sell, transfer, and manage their unused tickets.

Services Provided

UX Design

Information Architecture

Digital Design

Prototyping

STAPLES Center Premium Seating logo

The red carpet treatment: an easy-to-use ticket management portal using the client’s branding and our UX research.

Working with stakeholders, business analysts, and user data, I helped craft a robust ticket portal system on behalf of STAPLES Premium, the premier ticket holders of STAPLES Center (Crypto.com Arena).

UX/UI Work


Calendar view of tickets

Screen showing a calendar view of tickets
Desktop mockup of a screen showing a calendar view of tickets
GIF showing a user hovering over different events in the tickets calendar view

Sell/transfer tickets flow

Screen showing the select tickets step in the ticket transfer flow
Desktop mockup of a screen showing the select tickets step in the ticket transfer flow
GIF demonstrating a condensed version of how users can select and sell tickets

Purchase additional tickets/offers

Screen showing two additional tickets being selected for purchase
Desktop mockup of a screen showing two additional tickets being selected for purchase
GIF showing a user selecting and adding additional tickets to their cart

Project Requirements


  • Sell unused tickets & add-ons (like parking or lounge access)

    • Single ticket listing or bulk listing

    • Add card or bank for payout

    • Edit listing after publication

  • Transfer unused tickets & add-ons

    • Single ticket transfer or bulk transfer

    • Transfer to contacts from address book

    • Add and save new contacts

  • Calendar view of all tickets

    • Filter calendar view by team/event

    • Filter calendar view by ticket status (in-hand, listed, sold, transferred)

    • Show additional ticket offers in calendar view

  • List view of all tickets

    • Filter list view by team/event

    • Filter list view by ticket status (in-hand, listed, sold, transferred)

    • Transfer/sell tickets from list view

  • Purchase additional tickets & add-ons from Dashboard tab

  • Purchase additional tickets & add-ons from Offers tab

  • Admin and authorized user modes

  • Orders tab for receipts

  • Account tab

    • Edit profile

    • Edit payment methods

    • Edit contact address book for easy ticket transfer.

    • Add/delete authorized users

Don’t worry…it made my brain hurt too. UX design is the mental gymnastics of design-as-function.

Prototype Walkthroughs


If epics, Jira tickets, scope creep, and QA testing are part of your regular vocabulary, then this last section is for you.

Additional Work